Social media marketing plays a crucial role in a hotel’s online marketing strategy. Most of the businesses in tourism industry don’t know that they can also use social media for marketing. Here are 5 strategies that can help you get more links from social media.

1. Add High Value Shareable Content
Google recommends ‘earning’ links rather than ‘getting’ them. And that is exactly what social media can help you achieve. Create and post content on that is useful and valuable to your audience so that they are encouraged to share with others.

What content is considered high-value will depend on your niche. You can further enrich it by including interactive and engaging content like infographics, real-world statistics, and short videos. More than 80% of SEO services for Hotels California create short, informative videos which have a very high chance of getting shared.

2. Target Niche Influencers
Target niche influencers with your posts and comments and you will be able to get more engagement from everyone else. Find out who are the influencers in your industry. Follow them and engage with them. Target the social media sites based on your target market. Facebook, Twitter, Pinterest, YouTube, Tumblr, and LinkedIn are some of the best platforms that reach most countries.

3. Follow your Followers
When it comes to Social Media Marketing For Hotel analytics and data evaluation are as important as implementing strategies. If your strategies aren’t working, you should be able to know it well in time and make changes. Use tools that allow you to follow your ‘likers’ and followers on different social sites. Track their activities and change your strategies, including modifying or improving your content.

4. Monitor your Conversion & Take Action
When creating content, focus on quality than on quantity. Post rich content frequently to build your online presence in your niche. Make sure to monitor your conversion so that you can respond immediately to all issues and queries. This will further help boost your link strategy.

5. Socially Active
Social signals are more important to Hotel Search Engine Optimization than ever before. Google and other search engines take your social signals into account and view them as ‘non-manipulated’ links. The more active you are on social sites like Facebook, Twitter, LinkedIn and Google+, the better social signals you will send to Google.

Follow these social media marketing tactics, and you will be able to generate more quality links for your hotel business. An accomplished Internet Marketing Company California can help create and implement the ideal social media strategy for your success. Like Pioneer Internet Marketing is one of the leading providers of social media marketing and SEO services to the hotel industry. Visit https://www.pioneerinternetmarketing.com to explore our online marketing services.