As the name implies, mobile-friendly content just means that content appears well not just on desktop computers but also on smaller mobile devices. That means that the text is easily readable, links and navigation are easily clickable, and it’s easy to consume the content in general.
In 2015, Google announced that it created a mobile-friendly algorithm, It didn’t have a huge effect, but some sites that were not mobile-friendly took a significant traffic hit.
Google has made it clear that it wants to serve mobile users mobile-friendly web pages, and it will likely become more and more important over time. Not only will it help you get more SEO traffic in both the short and long term, but it will also help you with your conversion rates because a smaller percentage of your traffic will bounce.
If you’re not optimizing your content for mobile users, you’re behind the curve and missing out on traffic (and wasting some of your current traffic).Try to put them into effect as soon as possible, and measure whether there are any changes in mobile traffic or engagement.
Want to increase traffic and engagement? you can go through this post describes you the five main ways you can optimize content for mobile – http://bit.ly/23wQBjn.
